Post by hasina789956 on Oct 28, 2024 3:51:24 GMT -5
Inbound Marketing is the series of techniques that we develop to get the attention of potential clients and to be able to reach them without intrusiveness, little by little, getting closer to their possible needs. The main key is that, through the delivery of valuable content, making useful and contributing content available to them, we achieve customer attraction . By disseminating it on different channels such as blogs, on the web, on social networks, etc., we make ourselves known and they find content that they want to follow and that they are not indifferent to. The fact of attracting the client through attractive and unforced content, which they want to read, is the distinctive feature compared to traditional advertising, which we already know wants to capture the client, to get their attention at all costs.
The methodology is clear: Inbound Marketing aims to accompany the customer at all times, providing confidence, from the moment they become aware of your brand until they bulk email campaigns purchase one of your products. If, in addition to the sale, we manage to make them a fan of the brand and for them to spread the benefits of the products, it would already be a complete goal.
Inbound Marketing and Attraction Marketing
Sometimes it is confusing and people think that attraction marketing and Inbound Marketing are synonyms. Although attraction marketing is one of the main phases of Inbound Marketing, they are not the same thing, they are different concepts. Attraction marketing is key in the implementation of the process since it helps us generate quality content and try to get users to become potential clients. Inbound Marketing will be developed through that base of quality content that is generated at the beginning, offering information and content of interest to the reader. Seeing that this information interests them, they will want to read you! And not from the initial rejection of traditional marketing that, they know the intentions a priori, you want to sell them something!
Keys to Inbound Marketing
In the world of traditional advertising we see a lot of saturation and that is why we are not able to attract customers. There is a lot of “bombardment” but it does not respond to the main thing: the demands of today's public. Buyers today are well informed in order to know what they are buying and why. They need to do research, read product and brand reviews, make contact and be aware. Today's buyers do not let themselves be sold by a salesperson who sells them a product without context. They consult, investigate and then, buy . Therefore, it is essential to reach them by providing them with relevant content and then offering them the product for sale. You do not look for them, if your content is good and reaches them, they find you.